We gathered ideas from across the internet in Pinterest
to get a sense of the “mood” or art direction for the brand using the brand attributes:
Best practice for any design is to sketch first! Tried out a few ideas based on the concept of time and methods of travel. Some sci-fi inspiration here and there, but ultimately a mariner navigation device--the astrolabe--inspired the final.
The mood board set the art direction, so choosing the color palette, typefaces and font styles took inspiration from those choices.
Each item has either been added as a component or to the style library for easy access and consistency throughout the site.